Google AdWords Fundamentals Exam Answers 2018

Google AdWords Fundamentals Exam Answers 2018 

Question : 1 Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

Correct Answer : Mobile bid adjustments

Question : 2 Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could 

Correct Answer :help improve your client’s conversion rate?

Question : 3 Make sure the landing page is closely related to the ad

Correct Answer :Creating high quality ads and landing pages

Question : 4 Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

Correct Answer :A page with information on instrument rentals and a contact form

Question : 5 On the Google Display Network, your ad is eligible to show on a webpage if your:

Correct Answer :Keywords match that webpage’s content

Question : 6 Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Correct Answer :Add new relevant keywords and remove keywords with low CTR

 Question : 7 Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

Correct Answer :Change the ad delivery method from “Accelerated” to “Standard”

Question : 8 What does “converted clicks” measure?

Correct Answer :The total number of clicks that led to a conversion

Question : 9 In order to appeal to customers on mobile devices, it’s important to:

Correct Answer :Send users to a mobile-friendly landing page

Question : 10 Which ad extension would you use for an advertiser who has a chain of restaurants?

Correct Answer :Location extensions

Question : 11 Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?

Correct Answer :Remarketing

Question : 12 When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

Correct Answer :Include call-to-actions, such as “Find the nearest location”

Question : 13 Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

Correct Answer :“Search Network with Display Select – All features”

 Question : 14 Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin reconstructing his client’s account?

Correct Answer : Create campaigns based on the structure of his client’s website

Question : 15 All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

Correct Answer : $0.51

Question : 16 Your client wants to improve her ad position. What would you recommend?

Correct Answer : Improve ad quality and increase bid amount

Question : 17 What’s a benefit of having multiple ads in that ad group?

Correct Answer : AdWords will automatically rotate your ads and show the best performing ones more often

Question : 18 Your ad can show to a user when a targeted language matches:

Correct Answer : A user’s Google interface language setting

Question : 19 Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

Correct Answer : Costs to produce her purses and revenue generated from her ads

Question : 20 Google Analytics can help you learn more about the behavior of your client’s customer’s, because it shows you how:

Correct Answer : They interact with her website

Question : 21 Which is a benefit of advertising online?

Correct Answer : Reach people who are likely interested in what you’re advertising

Question : 22 If you’d like your ads to show on certain cites across the Internet, you can add these websites as:

Correct Answer : Placements

Question : 23 Which of the following items is not a component of Quality Score?

Correct Answer : Maximum CPC bid

Question : 24 Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

Correct Answer : Create a campaign targeting Paris and languages other than French

Question : 25 Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:

Correct Answer : The expected impact of extensions and other ad formats

Question : 26 Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image and announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

Correct Answer : “Display Network only – All features”

Question : 27 You would choose to advertise on the Google Display Network if you wanted to:

Correct Answer : Show ads on websites related to your business

Each campaign in your AdWords account should have a single:

Correct Answer : Business goal

Question : 28 You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit promoting your products with a mobile apps campaign on the Display Network?

Correct Answer : It encourages people using mobile devices to install your app

Question : 29 Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

Correct Answer : “Search Network only”

Question : 30 What’s a reason to use “Search Network with Display Select” campaign type?

Correct Answer : You can use one budget to advertise on the Search Network and Display Network

Question : 31 Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

Correct Answer : Segment his campaign statistics table by device

Question : 32 A standard AdWords text ad is made up of:

Correct Answer : Headline text, a display URL and description text

Question : 33 Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you want to most improve?

Correct Answer : Click through rate (CTR)

Question : 34 When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

Correct Answer : Manual CPC

Question : 35 A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

Correct Answer : Google’s Display Network includes many mobile apps where she could show her ad

Question : 36 When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

Correct Answer : Adwords can automatically include these variations for you

Question : 37 An advertiser looking to drive conversions is using manual CPC bidding. Which Factor should be most important for this advertiser when deciding keyword bids?

Correct Answer : The profit derived from a paid click

Question : 38 Why should you link your client’s AdWords account to Google’s Webmaster Tools?

Correct Answer : See if people reach your client’s website via ads or organic search results

Question : 39 Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

Correct Answer : Use a location bid adjustment to increase bids for customers in Tokyo

Question : 40 Which of these metrics is especially important to clients who are running a branding campaign?

Correct Answer : Impressions

Question : 41 While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group, because it will allow her to:

Correct Answer : Create ads that are relevant to all keywords

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