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Showing posts with label ALL keywords are branded keywords!. Show all posts
Showing posts with label ALL keywords are branded keywords!. Show all posts

Tuesday, January 24, 2017

Consideration seek advertisers: ALL keywords are branded keywords!

“unicorns” — in PPC, these square measure keywords that generate laughably high CTRs (click-through rates) (40, fifty or sixty percent) and Quality Scores (9 or 10); in SEO, these square measure keywords that rank at the highest of the SERP. Meanwhile, non-branded keywords perform like donkeys — in alternative words, average at the best.be a imaginary being not a donkey whereas branded vs.non-branded is an exciting difference, it’s also an incomplete one. Even non-branded keyword phrases can act like logo phrases whilst brand affinity exists.right here’s why it’s time that we re-examine a number of our assumptions about branded vs. non-branded keywords in each paid and natural seek advertising.

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